Brand Practices

Business people build company brand The American Marketing Association defines branding as an experience or emotion that a person feels when looking at an idea or image such as a logo, design scheme or name of a product or service (AMA, 2014). There are successful elements to branding that offer a high recognition from people viewing a particular nonprofit cause or mission statement building a sense of pride for the organization. A brand is a powerful component of what makes the non-profit organization equitable to a particular location with aspirations to expand raising more brand awareness. Continue reading