Differentiation

 Evian  and Fiji  

Social Media & Real-Time Marketing Strategies

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According to the Beverage Marketing Corporation packaged water will continue to be a high demand product preference for consumers (BevNet.com, 2015). Evian and Fiji luxury water brands are in a push to raise up their social media marketing engagement. They each strive to package their waters with environmentally friendly bottles and give back to their respective foundations. What about brand engagement for both companies? What company is socially engaging with customers through real-time marketing with high accolades for brand advocates (Solis, 2010)? The answer is both companies. Each brand is reaching high to integrate real-time media marketing with social strategies. Continue reading