By Paula M Burke
For companies looking to energize their brand awareness a holistic and refreshing approach to simple and unique content plays out in viral video marketing. Viral marketing is the rapid sharing of an idea that contains a marketing message about buying a product or service (Yeoman, 2014).
Let us take a look back on Super Bowl Sunday just three weeks ago. Many of us between making great wings and dips to game watching caught some of the most eclectic cast of characters. Some of these funny ads include the puppy monkeybaby, mini hulk vs. ant-man, love of a truck and then a whole host of celebrity sightings. Viral marketing generates a mental buzz that spreads to many viewers to reach back to the video for entertainment and product appeal. It is playful and organic in its content keeping viewers engaged and sharing in the hashtag connections. The marketing initiatives offer a cheeky humor that does not always promote the product exclusively but the story tells the tale.